The Year of the Home and the rise of Personal Galleries: Our pandemic work-from-home model is now morphing into a hybrid construct, that sees Home as the essential work and living hub. Keeping this space fresh and interesting has become a motivator for the purchase of wall décor, including art. Original artwork has a unique advantage and appeal, like never before.

Strategic Insights’, 01-2021, consumer study by generation demographic, offers art marketers and consumer trades, a crucial insight: 46.1% of the Gen Z’s surveyed, intend to make a wall décor purchase for their home. The case for the purchase of meaningful art, now widely expands to embrace many space design options, including:

1. Video conference-worthy backgrounds with good lighting in nooks;

2. The ADU: Accessory Dwelling Unit, aka back yard cottage;

3. The rise of the Personal Gallery- pleasing collections of travel artifacts and family treasures; highly curated open spaces with big statement art; custom personality statements of ‘atmosphere’.

New Collectors of art demand spatial and palette fluency to solidify their purchase decisions. Here is where the Artist may offer a unique commentary on the mood, tone and effect of their original piece. This type of Artist Personal Assist in art purchasing is a powerful and new interaction. Enabled by technology, the Artist and the Collector may now collaborate on the final ‘effect’, virtually. Not all fine artists want or wish to add this dimension of consultancy to their work. Hence the role of galleries and agents.

At CaneBlackwell.art, we are able to offer artistic and design direction in your first and/or next original painting purchase, because there are so many questions! ASK away:

• Book a half hour consult with the Artist

• Send us/share your ‘problem’ statement photo